PhD consulting
Global Strategy Entry Mode Development for the Electric Vehicle Market in Africa
A DISSERTATION Submitted to the Department of Industrial Management of Korea University of Technology and Education for the Degree of Doctorate of Philosophy
Abstract.
This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle) alongside measures to submerge global warming. The Global automobile industry is aware of the dangers to human survival in the current oven state of the earth planet. This has led to an ongoing global transition from fossil fuel carbon emission engine vehicles to innovative Electric Vehicles.
Globalization of this initiative by the global automobile firms championed by Tesla, Mercedes, and others may go a long way to narrow the destruction of the ozone layer through reduce carbon dioxide emissions. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility while sustaining economic performance.
The research questions focused on finding an optimum entry mode development for the Electric Vehicle market in Africa, how does the Africa EV market initiative impacts global warming and climate crisis, and to what extent does the present labor, employment, and living standard conditions offers an entry Push - Pull (Sustainability – economic) force on EV firms.
Mokom Brenda Anyim
Advisor: Prof. Olga Shvetsova
Olga Shvetsova
Associate Professor
vshvetsova57@gmail.com